Driving growth, impact, and connection through culture
I am a highly experienced strategic leader with more than 30 years of expertise across the creative, cultural, and heritage sectors. I specialise in helping organisations grow through the intelligent integration of strategy, creativity, and collaboration, translating vision into actionable results and enabling people, places, and culture to thrive through purposeful, sustainable development.
Audience & Community Development
Designing initiatives to grow, diversify, and deepen audience and community engagement, shaping how organisations remain relevant, sustainable and socially valuable
Strategic Marketing Leadership
Developing and directing cohesive marketing strategies across multiple brands and sectors
Influencing & Partnership Development
Working with senior leaders, boards, sponsors, and stakeholders to deliver shared success
Brand Growth & Reputation Management
Leading PR, digital, and social media initiatives that build awareness, authority, and revenue
About Jane
Based on my own journey and experiences, I am passionate about helping people and organisations grow by building deep and meaningful connections within the arts, culture and heritage sectors.
My work is guided by my core values of competence, authenticity, and choice, principles that underpin every relationship I build and every project I lead.
With over 30 years of experience across the creative, cultural, and heritage landscape, I bring strategic insight, empathy, and a collaborative approach to everything I do. I have worked with senior executives, trustees, middle managers, and emerging leaders across both the public and private sectors, supporting them to translate vision into action and deliver measurable, lasting impact.
Empowering Creativity, Driving Growth
My approach is grounded in a deep understanding of people and organisational dynamics. I believe that strategy and creativity must work hand in hand to achieve outcomes that are both effective and enduring. Whether advising on brand development, audience engagement, or organisational change, I focus on creating clarity, trust, and shared purpose.
As a senior marketing, PR, and communications professional, I have led multi-channel strategies across the heritage, arts, charity, and defence sectors. I combine analytical rigour with creative thinking to design and deliver campaigns that drive growth, engagement, and brand authority. I also work closely with boards, CEOs, and stakeholders to deliver business impact, revenue growth, and lasting influence.
Strengthening ecosystems with strategy
Beyond my consultancy work, I value time with my family and enjoy exploring and being curious about the world around me. I am a strong advocate for the power of small businesses to shape both the cultural and heritage economy, and I am proud to support initiatives that help purpose-led enterprises grow and give back.
My philosophy is simple: successful organisations are built on connection. When people feel a sense of belonging, they engage, support, and invest, and helping organisations create that connection lies at the heart of everything I do.